"L'image est souvent plus importante que le produit"
Article in swiss press (French) about new logotypes, visual identities replacement and typefaces.
With quotations by Emmanuel Rey / swiss typefaces.
Published in: 24heures
Written by: Karim Di Matteo
"[...] It's clear she has still not found her perfect match!"
After my article about Euclid BP in the first issue of Poster Tribune, Xavier Erni (Neo Neo) asked me if I could write something for the second issue about music – image.
Here is my contribution: an essay about Britney Spears and the fonts and typographic aesthetics of her album/single covers and videos (from 1999 to 2011) + a custom lettering "TYPEFACE" for the headline of my text.
The first two issues of the newspaper were awarded with the Swiss Federal Awards 2012.
ETT TYPSNITT FÖR VÅR TID / A TYPEFACE OF OUR TIMES
The new issue of #4 magazine (Sweden) edited by ATXW4 uses Euclid BP and its many alternates and ligatures.
It also features an interview (in Swedish) with Emmanuel Rey, designer of the font.